about — the person behind the projects

I've been a few kinds of designer.

I started in industrial design — objects, materials, the patience of making something you can hold. Then I spent years farming, where I learned that the best systems aren't controlled, they're tended.

Now I design digital things: apps, onboarding experiences, tools that help people think. The work changed shape; the practice didn't. I still start by paying attention, and I still finish by building.

Catyobi Studio is where all of it lives — client work and my own projects, side by side. Some things I make for others. Some I make because they need to exist.

Catalina Obando V.
Catalina Obando V. — South Florida
the path so far
first Industrial design Objects, materials, how things get made — and why some feel right in the hand.
then Agroecology Five acres taught me that living systems have seasons, and so do projects.
now UX & AI design Helping people's ideas become products, services, and experiences you can actually use.

// the common thread — curiosity, observation, documentation, and building.

The farm
The desk

Maybe you're a garden with many roots. So am I.

I work with curious people who are experts in their own fields — and want help giving an idea a shape. You don't need to speak design. That's my job.

→ see the work say hello